When catering encounters packaging design
Release time:
2020-08-25 09:49
Source:
People's lives cannot do without food and beverage. Currently, people are no longer satisfied with just catering, and food and beverage have become a way of life. However, packaging design leads this way of life. Changing people's consumption trends. When catering encounters packaging design, it is like meeting a kindred spirit in a flowing mountain.
Let's give an example first - Starbucks
In addition to coffee culture, Starbucks seems to excel in experiences beyond coffee, such as personalized store design, atmosphere management, and colorful packaging design. Starbucks breaks down American culture into something that can be experienced, showcasing its unique insights into design and beauty from multiple perspectives. Today, let's not talk about "drinking", but take a look at Starbucks' packaging design. In addition to the unchanged logo, materials, patterns, forms, colors, and so on are all constantly changing.
Packaging design can improve user experience
Good design not only focuses on the surface but also on practicality. Practical design can bring users a good user experience, allowing them to not only enjoy food, but also enjoy life.
Packaging design can enhance brand promotion
Good packaging design can bring good reputation to brands. In the era of Internet development, catering enterprises can achieve a mobile advertising through packaging design, which will bring great publicity benefits to enterprises.
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Remember three principles when choosing paper cups
There are three main types of common disposable paper cups A cup made of white cardboard is used to hold dry foods such as french fries and popcorn, and cannot be filled with water. The inner wall of the waxed paper cup has a layer of food grade paraffin for waterproofing, which is used to hold cold drinks such as carbonated drinks. However, it cannot hold food and water above 40 ℃, nor can it hold oily foods such as fried chicken and French fries. Paper plastic cups, also known as coated cups, have a layer of paper on the outer wall and a layer of polyethylene or polypropylene coated on the inner wall. Waterproof, oil resistant, and can be used for both hot and cold drinks, making it the most widely used and also the most widely produced by manufacturers.